FULL BRANDING EXPERIENCE
In this project, we will define the strategic pillars of your brand, who it is, how it communicates, and how it presents itself to the world. From there, we create a striking visual identity, a verbal communication aligned with your values, and all the materials needed to bring this new phase to life in a clear, professional, and personality-driven way.
STEP 1. STRATEGIC IMMERSION AND MARKET ANALYSIS
Competitor analysis
Market research
Target audience or persona analysis
Positioning guidelines
Brand map or strategic diagnosis
STEP 2. DEFINITION OF THE BRAND’S VERBAL PERSONALITY
Brand manifesto
Strategic institutional statements
Biographies and descriptions
Vocabulary and writing style
Quick guide for verbal application
STEP 3. DEVELOPMENT OF THE COMPLETE VISUAL IDENTITY
Moodboard
Primary Logo
Secundary Logo
Submark
Typography
Colour Palette
3 Graphic Materials
E.g.: Business card, letterhead, envelope, flyer
6 Social Media Templates
6 Instagram highlights
1 Layout for Instagram story or reels
Brand Guidelines Document
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